Within the last few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a specialist Search engine optimization company providing local SEO services. After analyzing my company and its visibility issues, the Search engine optimization team presented me with an SEO package that included a broad range of strategies designed to enhance the major search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my company.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data associated with my company, the data on my business which is stored on all of these sites appears as a top search result.
With enhanced online visibility, I realize that more local customers have started to visit my website, that is attempting to promote my brand. My company took care to choose only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building backlinks to some business website. In keeping with Google’s latest Penguin update, my SEO provider took care to construct backlinks to my website from reliable websites with content related to my company. I realized that relevancy was crucial because the search engines identify keywords on the basis in the backlinks. Another significant aspect is link speed or perhaps the speed in which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed can make Google look at my links as spam. Additionally, additionally they employed tactics such as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Media Marketing Promotion: My provider also used effective social media marketing optimization techniques to drive my target audience to my website. They built my company profile on popular social network sites like Facebook, Twitter, Google and a lot more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search results from social media sites (Facebook, Google , Twitter, and much more) these profiles can also be helping drive more organic visitors to my website. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages inside the case of Google , and more) in social networking sites. Inside my experience, focusing gcrzme a certain social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to market your business online.
Pay per Click advertising (paying money to search engines to present your internet site on top search engine results) is regarded as a powerful method to promote business online because of easy implementation, high Return (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The regional Search marketing services offered by the SEO company help draw the interest of more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.