Many web marketers or site owners outsource their backlink building to a professional backlink building service. Mostly because creating backlinks will take time and is not quite interesting work. The issue is however, that aside from creating great content and doing basic SEO on your site, backlinking is the most important thing in terms of your websites ranking. So when it isn’t done right, it can be devastating for your rankings in the search engines. We all know that bad rankings result in bad traffic and that leads to bad business.
So let’s take a closer look at the key factors every professional link-building service must have:
High pagerank links.
Search engines count backlinks as votes for your site. The greater authority or pagerank this vote originates from, the better authority this backlink gives in your site. Google works with a pagerank system which includes pageranks from to 10, being less “important” then the pagerank 10. A backlink from the site with a pagerank of 5 has more authority then dozens of backlinks coming from a pagerank site. This may not mean which you only need high pagerank backlinks, you are doing need a first step toward pagerank backlinks making it look natural to the major search engines. However the ones that will really boost your rankings are from sites having a pagerank of 2 to 10. So that explains why a web link building service needs to present you with high pagerank links.
The links must have an anchor-text.
By an anchor text we mean the clickable or highlighted portion of the backlink that is created. This key phrases ought to be your keyword or keyword phrase. Should your backlink fails to have a targeted anchor text your link is not that effective SEO wise. The service which you use should always ask you to your anchor-text.
Links who have the dofollow attribute.
There are basically 2 kinds of attributes in terms of backlinks. The nofollow and also the dofollow attribute. Each time a link provides the nofollow attribute, the search engines do click this link back to your site, but usually do not pass on the pagerank or authority of this site in your site. In other words it is not going to help you building authority in your site. Backlinks which have the dofolllow attribute do pass the pagerank in the site which they originate from and will help you build authority in your site. So always make sure that the service that you outsource your linkbuilding to builds dofollow backlinks to your site.
Links which are permanently pointing to your website.
If you pay for let’s say 100 baclinks, you want to obtain a hundred backlinks, now and in a few months from now. You can find services that create backlinks on sites that will charge a fee for the backlink right after the first month to maintain linking to your site. A great approach to creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so make sure that if this happens, your link-building service replaces any deleted links the first month approximately.
Provide links which come from sites with all the.edu and.gov extension.
Websites who have the .gov or .edu extension have a great authority by nature. They are mostly educational or government orientated and also this means there is a high value to the search engines. It can be quite hard to have links of such sites so some link building services don’t deliver them or charge more for all those links. Should you can buy them inside your package you will possess an additional bonus on top of the high pagerank links.
Tend not to spam other sites in order to create your backlinks.
You will find services that create spam comments on blogs to obtain their backlinks. What this may is produce a bad good name for your web site and they also get deleted anyway. If the service uses commenting on blogs the comments that they hedfgl should a minimum of reflect on the article they are commenting on in order to make it look like a normal comment.
Give a full report of the links they created.
Whenever you employ a professional link building service they offers you a study of the links which they designed for you. The report should contain the url of the sites your links where created, the pagerank of those sites and also the anchor-text which was used for the web link.
These are the basic key factors every professional link-building service should have so make sure you check along with them when they can provide you with these services before you hire them.