They started off as a small, family owned retailer and gradually begun to spread beyond its small town roots to towns across America. In the process they modified the company’s name and quickly became known for offering affordable prices on a multitude of items. Consumers flock to them and they are opening more stores annually in america than any other retailer. I’m referring to Wal-Mart, right? No, Dollar General! Let’s take a closer look at another one of America’s retail testimonials, the dollar general headquarters.
J.L. Turner was actually a man toughened by life’s difficulties who founded what was later to get Dollar General along with his son, Cal. At age of 11, his father died and young J.L. soon found himself from school and trying to support his family. By age of 17 he was married and operating a bridle shop with his wife. Later, he opened a country store but were required to give that business up when prices dropped in addition to his profits. Soon thereafter he began to work for any dry goods wholesaler and, later, he bought and liquated bankrupt general stores through the Great Depression.
By 1939, J.L. and Cal made a decision to plunk down $5,000 each to start out J.L Turner and Sons Wholesale store in Kentucky. In 1955 a brand new idea came to be – the dollar store – and all sorts of the stores inside their growing fold soon were converted as well as the Dollar General name came to be. The company went public in 1968 and today it operates over 7550 stores in 30 states with over 700 added in 2004 alone.
So, what kind of products can you discover at Dollar General? An excellent variety! A store reminds me of some other retailer, now defunct — Woolworth’s — in this they have a little bit of everything. Do you really need greeting cards? Superior quality cards are offered for that unheard of low cost of 2 for $1. Seasonal items including coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more have prominent display. Food items as well as personal care products are carried, a few of which have the Dollar General name and also have a pre-stamped price right on the product. No, they do not have an entire line of the product, just the bestsellers. Still, the variety is nice.
Because Dollar General was founded exclusively as dollar general headquarters, most of their items continue to be priced with a dollar or less. Fortunately, for consumers, they are not restricted through the ‘one dollar’ limit as well as other pieces of greater value are offered too. Do you need sunflower bird seed? $2 per bag. Would you like DG candy? 4 for $1. On a recent visit I created to my nearby Dollar General I noticed many summer items displayed outside of the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – available in white or hunter green – was now reduced to $14. Although the chain prices their items competitively, marked down items are easily found and quickly snapped up. So, when you see an item reduced and you want it, you better snag it right away!
Dollar General clearly states on their site that they serve lower and lower-middle income customers. Thus, certainly one of their strong sellers is the Dollar General private label found on many products through the store. The quality of these items can differ, however. As an example, I purchased the DG version of the York Peppermint Patty and can emphatically let you know that York has no anxiety about DG overtaking them within this category! If it is price you would like, then obtain the DG patty. Should it be taste, consistency, and quality you want, then have the York Peppermint Patty. The store sells both items.
As widespread because the company stores are, you cannot locate them in twenty states — yet. All states on the east coast are served with the exception of those who work in New England. Stores can be found inside the upper Midwest and as far west as Wisconsin then zgfoiv to Texas and over to Arizona. All of the northwest and California, Utah, and Wyoming fall outside their current service area. Still, the company is able to saturate the market with over 900 stores in Texas alone.
Many small towns that will probably not be served by a larger retailer usually have www dgcustomerfirst com present. Thus, the corporation’s dedication to small towns remains important to them, something lots of the larger retailers have overlooked with time.