The idea is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and even more importantly from a business standpoint–which ideas earn money? That’s the key question.
Sometimes the brain settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The greater marketing ideas you draw through the better the chances of you discovering that golden nugget. There are many methods to move Inventhelp Number from grey to green matter. Below are a few tips:
Don’t Leave Home Without This – Write it down! Regardless of how many ideas you might have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when an understanding may surface. If you’re like me, out of pen may be out of mind!
One of the best tools will be the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you find yourself without the method of writing it down, well…leave your voicemail.
Find the Right Environment – If you feel better in a quiet room be sure you start brainstorming because setting. We have been often flooded with a lot of “noise clutter” within our casual and working lives. If quiet is the thing you need, then find the empty conference room (or janitor’s closet) from telephone calls, emails and interruptions. Discover that quiet place and let your mind settle. Take a deep breath and clear the clutter, blow out your brain dust and listen to the silence.
A number of the best ideas surface within the strangest places. Yes, the shower is a great place. For many odd reason my mind works well within the shower. Perhaps it’s the positive ions or the running water in the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it may be hard to write down ideas within the shower, but for some odd reason ideas often flow with the water.
And when you find the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better each morning and some better in the evening. Some don’t think whatsoever but that’s another matter.
For me personally, my mental abilities are sharper each day. Once that mug of coffee hits my neurons and mixes with many dopamine my mind is off and running. Thus, if it is ideas you require, ensure that you set aside focused time to jot down Invention Ideas Website at the time of peak intellectual alertness.
Should you be on the opposite side as well as your brain tends to set using the sun, ensure that you capitalize on the “night person” benefits. One benefit of the night time owl personality is the fact great ideas may come during the night, rest inside your sleeping brain, then upon waking they offer just the solution you were looking for. The saying, “sleep on it” has more benefits we realize. Not only does sleep encourage patience but it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Basically If I don’t use a whiteboard I think it is hard to consider, especially when I need to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even in case you are like me as well as your handwriting looks encrypted, the white board is an excellent tool to “let it all flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. Furthermore, ideas coming from a group meeting are often incorporated to the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical combined with the words/ideas you record. Clear, concise and then in-depth strategic marketing analysis is really a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity of the tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at your workplace. You will be surprised just how valuable something this erasable slate can become. And, if cost is not really a barrier, employing a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in lots of councilors there is wisdom”. In marketing the same holds true. There exists just no alternative to objective filtering a result of multiple minds looking at multiple ideas. The mass mind meld usually works best at the outset of the brainstorming process because a team of people can often generate rapid fire suggestions to start the procedure. Once the shotgun of thoughts, words and ideas is put in writing or whiteboard, the process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction also helps with this particular process.
But bear in mind, it’s best to get a team leader within this process. If you have no person to direct the concept stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have a goal in mind to your ideas. Think about, “what exactly is the function of these ideas?” Ask, “How can we provide you with new products or services from what we should learn and see?” And above all, let the final results speak for themselves. The final from the process may differ compared to beginning so don’t be ynqnob to change, stop, drop or add new goods and services when the storm has ended. Brainstorming, like a storm, takes on a lifetime of its very own-so let Invent Help Patent Invention do just that.
Don’t Forget about the Customer – The best products and services are customer driven, not company driven. Soliciting ideas from your website, comment boxes while focusing groups are critical. For instance, one company I worked with enjoyed a difficult time selecting a product color. So, an easy survey with 3 to 5 color choices along with a radio button selection interface was all we necessary to gain feedback from web customers. Because your web site is working 24/7, let it end up being the supply of free market research. Employing a professional focus group marketing company may be cost prohibitive, so utilize calls to your current customers, website surveys and trade shows as a supply of decision data. So give it a try and go get the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!