Over the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local search engine optimization. I contacted an expert SEO company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to market my business.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data associated with my company, the data in my business that is certainly stored on all of these sites appears being a top search result.
With enhanced online visibility, I find that more local customers started to visit my website, which is trying to promote my brand. My provider took care to select only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building backlinks to a business website. In line with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content highly relevant to my company. I discovered that relevancy was crucial because the major search engines identify keywords on the basis from the backlinks. Another significant aspect is link speed or even the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google examine my links as spam. In addition, they also employed tactics like social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
Social Networking Promotion: My service provider also used effective social media marketing optimization techniques to drive my audience to my website. They built my company profile on popular social networking sites such as Facebook, Twitter, Google and more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine rankings from social media sites (Facebook, Google , Twitter, and much more) these profiles can also be helping to drive more organic targeted traffic to this site. The SEO team also promoted my company by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media necessitates the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social media sites. In my experience, centering on a particular social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to promote your online businesses.
Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as a strong approach to promote business online due to easy implementation, high Return on Investment (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The neighborhood SEO services provided by the SEO company help draw the interest more local customers to my website and helped in the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.
Local SEO services assist in improving the exposure of a business inside a particular geographical area. MOS Search Engine Optimization Services, a professional SEO company offers value-added Local Seo to optimize your site and allow you to receive quality online traffic.