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The best way to improve your business using this powerful brand, audience and content-promotional tool We’ve been talking lately on how to increase your business marketing with Instagram. In contrast to what lots of people still believe, Instagram isn’t just a fun app where one can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are many individuals who promise to develop your Instagram followers by the thousands, but beware. Many of them use fake accounts developed by bots to inflate your numbers. These types of followers have zero value. In fact, they can also be dangerous, wanting to steal your password or photos or infect you using a virus.

In accordance with the data security company Imperva, these bad bots make up 28.9 percent of bots on Instagram. The best way to develop your Instagram followers is simply by being authentic to your brand name and your audience.

Listed here are 3 ideas to help you get real Instagram followers:

1. Tell a narrative with Hashtags – It’s great to use your business name being a hashtag, but you should think beyond that.

In order to use your Instagram posts to have followers, use other hashtags that tell the story from the image you’re sharing. You want to begin a conversation when you’re sharing posts for such things as:

Events

Promotions

Contests

Product launches

A good example of a brand name who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to have together and share their chips, and also to use the hashtag once they share photos of the meetups.

By utilizing engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.

2. Get Creative – Instagram is about photos, a lot of people consider the caption as an afterthought. Don’t ignore the image caption! It is possible to generate engagement and promote sharing by utilizing descriptive words that can engage, inspire and entertain your followers.

Below are a few ideas to assist you build up followers on Instagram together with your posts:

Use questions within your caption. Write your question at the start of the post to ensure that people see it first.

Get personal together with your post. Tell a narrative about yourself, or the way your product helped or inspired someone else.

Ask individuals to tag others. Asking individuals to tag three of their best friends or tagging someone these are grateful for brings other potential followers in to the equation.

A great example of a brandname that does personal posts well is the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to educate the consumer on the plight of animals around the globe. Remember with regards to using Instagram posts to have followers, it’s all about being authentic. Don’t use questions in just about every post or tell an individual story that isn’t genuine.

3. Go Local – Among the best approaches to construct your Instagram followers is to get to know your neighbours! Whether you’re creating Instagram ads or wish to promote your event in a specific area, you will see what’s happening near you by visiting the search page and clicking on the Places tab.

Enter in the place to see the geotagged posts for the area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or even an emoji and follow the person blevuz you want what you see. Hopefully, this can be the start of an organic interaction.

For instance, if you offer life coaching services, you could type in where you are followed by “entrepreneurs.” Local entrepreneurs might be looking for more work and life balance or assistance with life goals or career challenges. Similarly, for those who have a physical location that folks have checked into on Instagram, discuss those posters’ pictures to ensure they’re mindful of your Instagram presence, and then follow them.

These are the guidelines on how to build Instagram followers the proper way: no bots, no shortcuts, just tried and tested methods to engage along with your audience and turn them into followers!

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