After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they simply added some jalapeo slices to a burger… Well, they did do that, but they also crammed in a number of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is actually featured on Jack’s Munchie Meals, alongside stoner luminaries just like the Stacked Grilled Cheese Burger. This means you can only order one between 9pm and 5am, but really, popper burgers were never meant to be consumed before sunset. Pro tip: they’re best eaten while hearing “Hook”.
Named for the best terrifying toy of your childhood, Jack within the jack in the Box menu has spent the higher area of the twentieth century conquering the West Coast. And while you might be familiar with their Super Bowl commercials along with their late-night munchie campaigns, are you currently really on their explosive, Star Trek-filled history? Except if you spent a bit of time playing their mascot Jack in high school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes right here. Lots of fast-food founders can brag about possessing a Bentley, only Jack inside the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the very first Jack in the Box in San Diego County in 1951. He’d carry on to get a long, illustrious career filled with interesting footnotes — he got a major city of Paris Medal of Honor! He was in naval intelligence during WWII! But by far the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there because of some donations he designed to Democratic candidates, which can be ironic, since the man was a registered Republican.
2. Also, he married San Diego’s first female mayor. That’d be Maureen O’Connor, who may be unfortunately noted for less sterling achievements nowadays.
3. And then he was super to the sea Peterson was known for as being a generally philanthropic guy, but one of his most notable beneficiaries was UC San Diego, Ca. The guy was the school’s largest individual donor (they eventually gave him his own building on campus), and a lot of this cash visited a very specific section of interest: oceanography. Peterson gave several significant gifts towards the school’s Scripps Institution of Oceanography, bankrolling lots of Professor John D. Isaacs’ research. That guy was apparently looking at stuff like icebergs and ocean pollution, but we need to assume off-books he was also taking Peterson on expeditions looking for Nessie.
4. The burgers originally cost $.18. Of course, this was inside the 1950s, when dimes, nickels, and pennies were not yet worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For many years, the organization mascot “Jack” existed mainly as kitschy drive-thru decoration. Once the marketing brass chose to revamp their image, they left old Jack behind by blowing him the hell up within an ad campaign — which also featured a classic lady with an insatiable bloodlust. Jack was phased out of the intercoms along with other branding, and wouldn’t return until the early ’90s, when he appeared within the “Jack’s Back” campaign seeking vengeance.
6. These people have a secret-menu shake. The standard Jack inside the jack in the Box near me provides an Oreo Cookie Ice Cream Shake. But if you go slightly off-books and request for mint Oreo, you’ll be rewarded having a refreshing green shake that thankfully bears no traces of kale.
7. The mascot may come as Pez dispensers and antenna toppers. Jack inside the Box has really moved some merchandising units. Their mascot is available as Pez dispensers, bobbleheads, action figures, and antenna toppers — that are apparently the main draw. The chain’s produced 32 million toppers to date, though sadly not every one of them are available in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-out to the Picard-loving Jack in the Box junkies who managed to collect all four Star Trek Generations collector’s cups.
9. Their stock is turning up Chipotle and McDonald’s. Yahoo Finance recently looked at the stock for Jack inside the Box, Chipotle, and McDonald’s and located that, while things were close with Chipotle, Jack was the greater impressive one over the board. That’s in no small part due to another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company an important boost on Wall Street, proving yet again that burritos are always the safest investment.
10. This dude from Pulp Fiction stars inside their sexual harassment training videos. Even when you’re not really acquainted with Phil LaMarr’s voice work on Futurama or sketch work with MADtv, you at least gotta know him as that pkankr dude Marvin from Pulp Fiction. Before he was shot within the face by John Travolta (still luckier than Idina Menzel), he was the star of any sexual harassment training video for Jack in the Box… they still use for this day. It was shot in 1991, but we still have to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.