The virtual world is getting even closer to becoming a reality with the announcement of net-based operating-system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer everyday, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is really a concept which became popular with Google emerging as the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then your real game began. Internet Marketing was dubbed to become the technique of promoting websites online or online medium to drive traffic towards the web site or business, and therefore generating leads for the business.
The primary trend of internet marketing before the days of Google was very easy and was made up of limited procedures to be followed. But, after the introduction of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence when search engines like google, especially Google, started to transform themselves because the blue water navies in the mighty ocean referred to as Internet or the Virtual World. Possible head-on collisions due to the evolution of search engine listings were tackled by the development of different internet marketing techniques. Seo is certainly one and this includes.
Seo (SEO) technique was invented when the concept of search engines like google was first exposed to the individuals virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since then.
Throughout the initial events of SEO, the keywords or key phrases would be stuffed into the website profusely in the text content as well as the Meta Keywords tag, as well as the website would rank in search engines for related keywords. But, during the later stages, as search engines evolved, the idea of backlinks (virtual voting system) came into existence and it also became a purely number game. Websites with a lot of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market with a bang and changed the guidelines from the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content began to achieve greater rankings in Google’s search result for their respective keywords.
During this evolving era of search engines, webmasters used to gather in undisclosed social network forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and supply insights in the Google SE updates. But, this can be forget about followed except for the Black-Hat techniques, that are unethical ways of performing seo, and against the webmaster guidelines offered by the major search engines. The Googler in disguise has emerged in to the outer world using the identity and name Matt Cutts, the top of Google’s anti-spam team.
In today’s world, SEO is no more a fairly easy play. It provides evolved through the keyword stuffing and quantity days to a new era of quality and perfection. Many company owners still feel that anyone having a basic knowledge on SEO and internet or simply by studying related content and reading study material is capable of doing search engine optimisation tasks. But, this myth is kndxmq more alive and look engine optimisation cannot be performed as it was being handled through the 1990’s. Since search engine listings have evolved and have come a long way within their sophistication, search engine optimisation can only be handled by a specialist or perhaps an Internet Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it may be clearly stated that search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. As it is a very competitive world that needs regular data analysis and satisfaction monitoring of web sites for related keywords on search engine results, it is best for company owners to leave all the complexities and headaches to experts, sit back and relax, and expect good quality results.