High ranking on Google and other such search engines is largely based on the quantity of sites that links to your page. For this reason factor, the SE conscious web master is eternally engaged in a quest for links. In the following paragraphs I shall reveal a few of the does and don’ts, and perhaps even some suggestions and tricks to help you along your quest for quality backlinks.
Links exchanges can be quite productive, but here are a few points to consider. Set up another page in which you will put your reciprocal links, however, tend not to name this page links.html or links.htm, consider it associates.html. This makes other webmasters more interested in having a link on your own page, also it seems far more professional to possess ‘associates’ instead of; ‘random people I chose to exchange links with to get/maintain a high SE ranking’.
Furthermore, when first beginning on the quest for links, often be the main one to make the initial move, by placing a connect to someone’s page in anticipation of those reciprocating. You can remove it if they don’t, and chances are it will get them to put in a connect to your site. Tend not to be afraid to approach the ‘Big Boys’, perform a search in the search engines to your keyword, and contact the individuals that rank highest. This will make perfect sense, however, many people just do not bother contacting the webmasters at the very top – thinking they might never accept to exchange links along with them. But remember; they also need to maintain their high position and getting new links is the best way to get this done. Moreover, exchanging links with high ranking sites is way more productive, Google is after all based upon weighted voting.
To get the most from the links to you personally, submit the web pages that link to your website to search engines like google, this may make certain that their ‘votes’ are counted, and in case you let people know that you will be submitting their pages free of charge, because they associated with you, then people are far more prone to link to you down the road. The best way to have plenty of links from the high ranking site for your own is through forums. Becoming very active on popular forums is a terrific way to increase internet search engine ranking.
Another great tip would be to submit the web pages from the forum which have your link on, to the major search engines. Now people will probably be sitting there looking over this and thinking, ‘there is no reason to accomplish that, Google crawls every link over a page and they will eventually arrive at the connect to your site’. However, EVENTUALLY, is the key word (if you pardon the pun), submitting directly to search engines like google can make the procedure quicker. Also, there is evidence to advise that pages submitted directly to the search engines and associated with in other pages gain higher ranking.
Furthermore, Google will not penalise for more than submission, so where’s the harm? Always make sure that you exchange links with sites highly relevant to yours, although not too relevant, the final thing you wish to do is promote your competition. For instance, if you manage a web design company, exchange links with website design resource sites, SEOs, graphic designers, but not other web design companies – until you have formed a great relationship with this company and work collaboratively on projects or operate in different markets.
In The Year 2011/2012, right after the discharge of Penguin and Panda, this technique no more worked. Instead, Google’s algorithm updates enabled them to accurately access the anchor-text profile (percentile value of each linked phrase) and the link velocity (the timeframe that these links were added) of every page online, identifying the website’s that have been exploiting these unnatural, black-hat techniques. The algorithm updates not just found these pages but penalised the website’s using them.
Google have since released several algorithm updates and new algorithms including Hummingbird. The lesson to be learnt is that to be able to gain valuable backlinks, which help improve your rankings, they must be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to lower than 4%) or even the amount added with time.
I make an effort to keep this in mind when thinking of backlink velocity, the number of visitors is definitely the page getting? (This are available in Google Analytics) The reason for this is, that it might be highly unlikely that the website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural warning signs of backlinks can simply trigger a computerized penalty, so this is something to keep in mind.
Nowadays, search engine listings are placing more emphasis on incoming links to some website when evaluating rank. The main reason being is because they take time and effort to get from trusted sources (a “by the book” website including the Dmoz directory) which is a sensible way to partially eliminate the group who abuse the “on the page” factors of optimisation (page spamming). How is that this so? Well, if you have somebody that is abusing the “on the page” factors plus they do not have trusted links with their page (they will likely not get any whatsoever as a result of spam) then there is no chance of them acquiring a good listing. However, individuals have worked out ways in getting a gcgwey quantity of links, through link farms as well as other tactics, no matter the quality with their website. As search engines like google are aware of this, it brings us to the topic of how one link may be better than ten.
Obtaining one link from the trusted source can be quite difficult inside the sense they tend not to issue links to merely about anyone. In case you have a great website with relevant information, then you will get them. It is because of this one link coming from a trusted source can better a multiple of links from other websites. As being a trusted source website is “trusted” by search engines like google, it will likewise trust the websites it links to. If you have ten links out of your best friends, it may help you in a few sense, but no where near just as much as the main one link from the source like Dmoz, unless one of your friends has a very reputable website amongst the major search engines.